But to achieve this goal, Nike had to change Chinese people’s exercise and recreational sports habits. Don Blair, said: “China is one of the most populous countries, they began to focus on sports, but they are now not participants.” According to a market research company’s data show, Nike’s sales in China last year was $ 2.1 billion. This year, the first fiscal quarter ended August 31, and its sales in China was $ 528 million. According to relevant reports, is located in Oregon, Nike plans to open stores in China, there are concerns with its endorsement of Chinese sports stars cooperation, such as the French Open champion Li Na.
The report also said that Nike sells its products in China’s 7,500 outlets, hope to have a close relationship with the Chinese track star Liu Xiang, to help it track and field sales and movement of the tool can be increased. Nike also intends next year to hold a ski sports in Beijing surrounding areas, to facilitate the needs of ski clothing, skiing at the Winter Olympics after each time more and more popular. Nike’s first street brand experience store in Han Li: With the movement to change everything China, Wuhan, November 13, 2011, the world women’s tennis champion Li Na in person located in the Han Street in Wuhan Nike brand experience stores, with hundreds of consumers to join Opening ceremony.
Compound annual growth rate over the same period company shares were up 23.7 percent, far exceeding the growth performance. This once again proves the performance of sustained and rapid growth stage companies can gain market shares often because of high valuation premium growth exceeds the performance itself. Recalling the 48-year history of Nike, the company has experienced four important turning point, it is these four transition and firmly laid the world’s first sports brand Nike’s position.
The first transition from 1962 to 1971, Nike’s predecessor company was founded Blue Ribbon Sports, and with the potential market demand for independent research and development of products to achieve a transition to brands from the dealer; a second round of restructuring from 1972 In 1989, Nike has experienced the world’s first, fell to second, he returned to the first period of volatility; third transformation from 1990 to 2000, through a multi-segment product development and global of channel expansion, Nike continues to grow, reinforces its position as the world: The fourth time was 2001, Nike through mergers and acquisitions and continuous technological innovation in an increasingly large scale basis to maintain a steady growth. Nike expects 2015 sales in China amounted to $ 4 billion when the world’s largest sportswear manufacturer Nike (Nike) Chief Financial Officer Don Blair said recent media interview, Nike has developed China sales target, its hope in 2015 sales reached $ 4 billion.
Nike force online market of Internet search to deliver the brand to promote the concept of a decade, business leaders dialogues Baidu search promotion this year is “the whole 10 years,” the decade, Baidu to “everyone equal achievement” for the mission, for many enterprises line marketing solutions. Decade made on Baidu promotion platform remarkable achievements of the marketing business are numerous, they grow together with Baidu, Baidu let their proud achievement. To this end we have introduced a decade business leaders searching dialogues, Secret they search marketing growth story behind it.
Distance at 0:00 on December 21 2011 is even worse a few minutes, a total of 100 pairs AirJordan’XIRetro ‘Concord will be accepted after 0:00 Online booking, before these shoes have been friends so hot, this pair after a lapse of 11 years Jordan sneakers after so many fans have waited a long the neck. Do not be surprised by, in 2 minutes 13 seconds, 100 pairs of shoes were all fans across the country looted. This is just one of Nike’s online store sales success stories, and referred to the Nike online store, I have to mention Nike’s marketing partner in China – Baidu. It is complementary and Baidu cooperation in recent years, Nike in China’s development has gradually like a duck, while its operations soon online store also has a good momentum of development, but all these dates back to before the 2008 Beijing Olympics.
Nike force online market of Internet search to deliver the brand to promote the concept of a decade, business leaders dialogues Baidu search promotion this year is “the whole 10 years,” the decade,nike air huarache white pure platinum ebay，Baidu to “everyone equal achievement” for the mission, for many enterprises line marketing solutions. Decade made on Baidu promotion platform remarkable achievements of the marketing business are numerous, they grow together with Baidu, Baidu let their proud achievement. To this end we have introduced a decade business leaders searching dialogues, Secret they search marketing growth story behind it.
Distance at 0:00 on December 21 2011 is even worse a few minutes, a total of 100 pairs AirJordan’XIRetro ‘Concord will be accepted after 0:00 Online booking, before these shoes have been friends so hot, this pair after a lapse of 11 years Jordan sneakers after so many fans have waited a long the neck. Do not be surprised by, in 2 minutes 13 seconds, 100 pairs of shoes were all fans across the country looted. This is just one of Nike’s online store sales success stories, and referred to the Nike online store, nike air huarache white price，I have to mention Nike’s marketing partner in China – Baidu. It is complementary and Baidu cooperation in recent years, Nike in China’s development has gradually like a duck, while its operations soon online store also has a good momentum of development, but all these dates back to before the 2008 Beijing Olympics.
Nike says, the store features, designed to help and encourage Olympians to play the best level. Here they can get a good digital experience. From the beginning of May, Nike Fuel Station in Boxpark will be one wholesaler of Nike + Fuel Band, there will be an innovative all-weather track itinerary can strap to help motivate users to become more active. Nike stores always try to be different, whether it is self-purchase of large digital wall, or have dynamic sensor digital video wall, Nike is always at the forefront of digital technology applications.
It is this combination of technology and the reality, showing the great charm of digital signage in the terminal retail sector, both Nokia carrying interstellar digital signage to show the full range of digital experiences to customers, or Nike’s unique shopping experience and service, are very Good to tap the convergence point between technology and customer potential demand, it is also based on this insight, only the achievements of their shop to build successful digital experience. Experience and service Fuel Station in Boxpark include: 1, floor-to-ceiling interactive LED wall showed a strong sense of movement, which is designed to encourage the more you exercise, also used to demonstrate a Nike Fuel Species new way of measuring people’s athletic activities.
According to sources, this year, Nike will launch a series of cooperation projects in the field of e-commerce in the country. As a sports brand Nike, the market leader in the segments have been its unique product strategy, Nike authorization “YOHO! Stock” for the electric business partners sports life and extreme sports category, value is YOHO! Media and e-commerce platform leading position in the trend of the vertical field, but also recognition of its users in full compliance with the target audience of Nike product line. Also counting on a combination of media and e-commerce business model – introduces users to sell products and culture on the basis of brand enthusiasts, the general change electricity supplier to Nike-season goods, and even low-cost sales of fake unreasonable mode.
With immediate effect, the country’s consumers by “YOHO! Have the goods,” the first time to understand and buy Nike sports life and extreme sports series of new products. We believe cooperation will also bring a new situation in the field of electricity providers trend. Nike for the London Olympics to build temporary digital signage retail bar Nike Fuel Station & Nikei D Studio in East London Boxpark, a temporary shopping center is built on shipping containers, it is the world’s first temporary store. Its sales in that one of the basic areas of hosting the Olympic Games this summer, several borough in East London.
Nike, Reebok move last month filed a lawsuit, saying the team should not be used quarterback Tim Tebow’s name on the New York Jets clothing. According to the settlement agreement reached Tuesday, Reebok will recall using the name and player number Tebow New York Jets apparel, and Thibault from retailers repurchase and related products. In addition, Reebok also agreed not to production, sales, donations and publicity for such products. Previously, Nike released report third-quarter results in late March. The report shows that Nike’s third-quarter profit rose 7 percent, from $ 523 million the same period last year to $ 560 million, earnings per share of $ 1.20. Sales rose 15 percent to $ 5.85 billion.
! YOHO stock become Nike China electricity business partner has the largest young fashion mall – “! YOHO available” to reach a cooperation agreement with Nike sales network Sports (China) Limited. “YOHO! Stock” in collaboration with Nike Nike Sports Lifestyle series and involves extreme sports series. The former trend for young people to provide the latest technology combined with the comfort, along with functional sportswear and fashion style; and extreme sports series, designed for extreme sports enthusiasts, professional and trend-related products.In the future, these two new product lines will be the first time in “YOHO! Stock” Web site sales, and this is Nike, the two product lines in China Chuguan extranet only authorized e-commerce sales channels.
Indeed, as early as 10 years ago, Nike has raised objections on the registration of trademarks Jordan sports. But after being rejected several times, in a very long period of time, nike air huarache free eam red，Jordan sports products and Nike’s “AirJordan” products in “interfere with each” state. Reebok and Nike reached a settlement clothing franchise litigation According to foreign media reports, Adidas’s Reebok International has with Nike in relation to the New York Jets apparel franchise litigation settlement, Reebok will be fully stock and New York Jets quarterback Tim Tebow (Tim Tebow) related products. Results for the reconciliation of both companies, Reebok and Nike says, “very happy” in a statement.
It is reported that Nike from April 1 this year to become the National Football League (NFL) franchise official sportswear supplier, while sales concluded between Reebok International and National Football League player names used clothing agreements already in February expires on the 28th, nike air huarache white grey，the two sides signed a franchise agreement also expires March 31. Reebok has tried to use Tim Tebow from belonging to the NFL’s Denver Broncos moved to the New York Jets of the transaction to sell the unauthorized use of its name and player number sportswear inventory.
Revenue grew 12 percent, from $ 5.77 billion a year earlier to $ 6.47 billion US dollars. Accepted Analysts on average expected market research firm FactSet survey, the company posted $ 1.37 earnings per share, on revenue of $ 6.51 billion. Future orders were up 7% over last year. Nike’s fourth-quarter revenue to fall in China, domestic sports brands also had a bad gimmick, although the London Olympics, but it seems the days of the sporting goods industry is still not better. Recently, Nike released its fourth-quarter financial statements, filing shows China market sales for the quarter fell trend. Compared with the third quarter, down 3.9%.
Total sales revenue as of May 31, 2012, Nike Greater China region in the quarter include footwear, clothing, accessories, reached $ 667 million, including a decrease of $ 694 million of 3.9% compared to the third quarter. Domestic sports brand is also bad days too. Recently, Peak Sport (01968) issued a profit warning, said material as of the end of June this year, six months and year ended December 底止 consolidated net profit year on year will be significantly reduced, mainly industry-wide this year, inventory adjustment and the weak economic situation , adversely affect the demand for sporting goods group. Company Qunian Duo net profit was reduced by 5.4% to 777 million yuan.
At the same time the concept of promotion from Nike running series to the basketball, football field. In 2010, Nike set up a “Nike Digital Motion” (Nike Digital Sport), the goal of the department is to develop a variety of equipment and technology to help users monitor individual relevant statistical data at the time to participate in sports. However, the work of digital moving part is not limited to developing popular sports small equipment, through the use of digital technologies, their ultimate goal is to build strong relationships with consumers unprecedented.
The first new product after the establishment of Digital Sport, is with “Make it Count” campaign launched Nike Fuelband, the device can track the movement carried out the effect of running, dancing and swimming during training, and through a free App for movement with feedback. Movement can also be shared exercise program and data through a variety of digital channels such as Facebook, Foursquare and Path and the like. Nike shoes market earnings fell $ 549 million Nike after US stocks closed on Thursday reported earnings, fourth-quarter profit fell 8 percent, from last year’s $ 594 million, earnings per share of $ 1.24, down 549 million US dollars, earnings per share of $ 1.17.